It's popularly played in the 99 of a Ojer Axonil, Deepest Might build as playing from exile themes can incur a lot of noncombat damage that synergize with its ability
It costs 3 mana and you can use it right away, and if you keep discarding cards with madness, you get to untap Anje and do it again
Since Oko, Thief Of Crowns only costs three mana, you can start taking advantage of it right away
Starter decks are a great way to pick up and play Lorcana, but they're also the beginning of a collection, and some decks have incredibly useful, meta-defining cards in them that will save you from having to buy a lot of singles
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Table of Contents show What Is a Brawl Card in MTG