The real reason this card is on today's ranking is that it creates treasure in so many situations
So you can keep 1 and put 2 back or even keep all 3 and pay 8 life
Its probably something cheap and brain-melting
Efficiency can be determined simply by the reward you receive at certain mana costs (Counterspell and Cancel do the same thing, but Counterspell costs less), the total payoff you receive from a single card (Hull Breach and Decimate are both good cards, but Decimate usually covers much more ground), or the payoff you receive in conjunction with other cards (Anointed Procession makes other token production cards completely absurd if unchecked, which is usually better than adding one more card that simply makes tokens like Spectral Procession in a token strategy)
This gives you a total of 12 sets to choose from when constructing your deck
From Delver of Secrets decks in Legacy to the Mono Blue iterations that crop up in Standard from time to time, this style of play that involves committing one or two threats to the board and holding up interaction to protect them is not one that comes naturally to me