SIR The Label Primrose Ruched Midi Size:8 Originally designed and worn by

Originally designed and worn by our founder Zoe Calodoukas for a special event

the bold blue colour acts as a canvas for the vibrant red tulip print

a show-stopping piece that beautifully marries allure and sophistication

fully lined

90s-inspired slip and elevates it to high-voltage glamour with cascading delicate sequins catching the light as you move

SIR The Label Primrose Ruched Midi Size:8 Originally designed and worn byThe Primrose Ruched Midi Dress is a slim fitting occasion silhouette, crafted from a midweight linen fabrication in our Ivory Tapestry floral print, exclusive to SIR. It features a panelled bodice for a structured fit, ruched straps at the shoulders and back, a side split and an open back detail for a modern finish. An elevated style ready for your next event.