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Anabel Maldonado founder and CEO of Psykhe, a platform that uses psychology to personalize an e-commerce shopping experience warns against bold colors or patterns

25, Perry embraced all the romance of the city of love, wearing a backless red gown on her birthday date

Semi-sweetheart neckline

The sheer lace long sleeves add a touch of romance, while the high side slit offers a subtle hint of allure

Featuring a chocolate brown material with high neck and backless detailing, this maxi dress is serving chic, bold vibes for any night out

Taylor Swift stepped out in New York City to celebrate her 34th birthday last night and arrived for dinner with Blake Lively wearing a bejeweled Clio Peppiatt minidress of the night sky (o b s e s s e d), which she paired with sky-high heels