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Principles and Practice of Marketing 3/e Gabrielle Hobday Part One presents an overviewWhen you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you're out all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it's also about many other things which all aim to create value for customers, from product research and innovation to after care service and maintaining