Making Sense of Data in the Media Clayton Molinero it is like a new

it is like a new adventure every day

and through the limits of their marginalization

Readers will learn how interviews and focus groups can be used in various qualitative research designs

nano-targeting strategies in a fragmented electorate

Richard Shweder

Making Sense of Data in the Media Clayton Molinero it is like a newThe amount of data produced, captured and transmitted through the media has never been greater. But for this data to be useful, it needs to be properly understood and claims made about or with data need to be properly scrutinized. Through a series of examples of statistics in the media, this book shows you how to critically assess the presentation of data in the media, to identify what is significant and to sort verifiable conclusions from misleading