The SAGE Handbook of Service-Dominant Logic Clay Frake You’ll learn how to how

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The SAGE Handbook of Service-Dominant Logic Clay Frake You’ll learn how to howService Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a 'goods product' logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social. This timely Handbook brings together chapters written by a stellar cast of expert authors from around the globe, arranged around eleven core themes, to provide a comprehensive overview of key issues,