JOICO BLONDE LIFE VIOLET SHAMPOO 300 ML joico shampoo Take your style from smooth

Take your style from smooth and sleek to bouncy and wavy in one easy swap

it will provide you with a strong flexible hold and humidity resistance

or tap Curl Mode to optimize your temperature for beautiful

DualTwist Dial

Celebrate the beauty of natural curls this holiday season with our exclusive Mane Character Curl Set

JOICO BLONDE LIFE VIOLET SHAMPOO 300 ML joico shampoo Take your style from smoothDirections: Apply to wet hair. Lather. Leave in 1 3 minutes. Rinse, and follow with Blonde Life Violet Conditioner. Use 2 3 times per week to maintain cool tones. Arginine A naturally occurring amino acid crucial to hairs strength. Products that include Arginine help protect hair and rebuild it from the inside out. Monoi Oil A rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to