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which are still alive today
This four-color
"Through a combination of vivid illustrations and simple text
"--Ariella Nardizzi
from its inception to the end of the first volume
Story Business: Why Stories Rule the World and How They Can Reinvent Your Business by Gavin McMahon iep which are still alive todayStories move people and people move business. In Story Business, Gavin McMahon takes you on a journey from ancient cave paintings to billion dollar tech unicorns, revealing how storytelling is a powerful and undervalued tool for driving business success. Drawing on vivid examples of the rise and fall of real world companies, McMahon exposes a timeless truth: It's not the best ideas that win, but the best packaged ideas. From shaping strategy and
