Understanding Audiences Jessica White Warwich University

Warwich University

and economic scene

and facing her future

Tate meets up with the odd and ornery little bald "perfessor" named Monk

Filipino farm workers

Understanding Audiences Jessica White Warwich UniversityThe history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how practically to investigate media power; places audience research from