Not Born Yesterday: The Science of Who We Trust and What We Believe Speedy Publishing Books The book in front of

The book in front of you is one of very few ever written about White Crane Kung Fu and the only one about Shaking Crane (Zong He) style written in English

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Kris Holechek Peters is the author of I Love Trader Joe's Vegetarian Cookbook and The 100 Best Vegan Baking Recipes

Not Born Yesterday: The Science of Who We Trust and What We Believe Speedy Publishing Books The book in front ofWhy people are not as gullible as we think Not Born Yesterday explains how we decide who we can trust and what we should believe and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion whether by religious leaders, politicians, or advertisers fail miserably. Drawing on recent findings from political science and other fields ranging from