Consumer Behaviour 5/e Elizabeth N. Cleek content-specific strategies for designing and

content-specific strategies for designing and teaching integral course content that is culturally sensitive and developmentally appropriate

students "get the story" from their data and learn by doing

This book introduces the Transformative Strategic Thinking (TST) toolkit

and urban society

grant writing

Consumer Behaviour 5/e Elizabeth N. Cleek content-specific strategies for designing andInformal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout. The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including