Living It Up: America's Love Affair with Luxury Automobile Industry Introduction

Introduction

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Living It Up: America's Love Affair with Luxury Automobile Industry IntroductionLuxury isn't just for the rich, says James B. Twitchell. Today you don't need a six figure income to wear pashmina, drink a limited edition coffee at Starbucks, or drive a Mercedes home to collapse on the couch in front of a flat screen plasma TV. In Living It Up, sharp eyed consumer anthropologist Twitchell takes a witty and insightful look at luxury what it is, who defines it, and why we can't seem to get enough of it. In recent years, says