Globalization, Development and the Mass Media Peter Pickford examining how shifts in the

examining how shifts in the international

Gene Tunney

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Globalization, Development and the Mass Media Peter Pickford examining how shifts in theGlobalization, Development and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It examines two main currents of thought. Firstly, the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread 'modernity' by way