Alter Ego Italy Urban Proof Cream 33 Oz bio-ionic violet-tinted pigments help neutralize yellow

violet-tinted pigments help neutralize yellow tones to refine blonde hair

and naturally defined

Alcohol-free

Your spirals look their best when they’re nourished with gentle moisture – not dried out with harsh detergents or weighed down with heavy ingredients

Rinse thoroughly with lukewarm water

Alter Ego Italy Urban Proof Cream 33 Oz bio-ionic violet-tinted pigments help neutralize yellowMoisturizing and anti pollution action hair & body fluid. Its gentle texture enriched with a precious mix of nourishing oils, sesame oil and argan oil, is perfect as either a nourishing conditioner for hair or an emollient cream for the body. Formulated with Urban Shield Technology, it creates a barrier that protects skin and hair against external polluting agents.