Fair Trade Edythe A. Strand DePaul University Political marketing has

DePaul University Political marketing has developed in parallel with commercial marketing through the course of the 20th century

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Fair Trade Edythe A. Strand DePaul University Political marketing has'Today, Fair Trade finds itself at a crucial point in its evolution from alternative trading mechanism to a mainstream economic model. As the only certifier in the largest Fair Trade market in the world, TransFair USA has observed the explosive growth in consumer awareness and business interest in Fair Trade certification. New research into the progress of Fair Trade to date and, crucially, its key future directions is urgently needed. Fair Trade is