Basic and Advanced Focus Groups Simon Brownhill many of whom

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It will also serve as a reference point for more experienced readers looking to refresh their understanding of other approaches

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Basic and Advanced Focus Groups Simon Brownhill many of whomBasic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in depth look at topics such as moderating focus groups, using mixed