PR Technology, Data and Insights: Igniting a Positive Return on Your Communications Investment Four Waters Press ISBN13: 9781500817930

ISBN13: 9781500817930

Joe\'s book has answered so many questions for me that I can relate toand put into practice

His most recent book is The Global War on Christians

and incredibly effective

and you should also

PR Technology, Data and Insights: Igniting a Positive Return on Your Communications Investment Four Waters Press ISBN13: 9781500817930Data, technology and insights have forever changed the public relations and corporate communications function. Failure to adapt is more a matter of willingness than inability. Now, technology, data and insights inform more meaningful objectives and elevate performance evaluation. The result is a positive return on PR investment, reduced reputational risk and optimal efficiency. By ignoring these essential assets, PR professionals risk losing executive