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Industrial Marketing Roger Hicks Learning Styles and Preferences

SKU: 48726497905
4.1
EUR173.00 EUR208.00

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Description

Learning Styles and Preferences

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This book advocates for student support services personnel to work in concert with teachers

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Industrial Marketing Roger Hicks Learning Styles and PreferencesAn introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co creation of value, big data, innovation, green practices and CSR. The textbook includes: The marketing philosophy on industrial markets The characteristics of industrial markets The marketing mix and the product life cycle The issues surrounding distribution and operations including value

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