Alter Ego Italy Chromego Anti Red Shampoo oils & serums Innovation that permits the personalization

Innovation that permits the personalization of color in an incredible variety of products and services in salon and at home

Caviar Extract and Argan Oil

organic fruit extracts and Integrity 41 to condition the hair whilst maintaining the hair’s moisture balance and protecting hair colour

Premature fading and the lack of any bright shine is the fear of every girl who decides to change her hair color

balanced color results with natural depth and shine • ME+ reduces the risk of developing a new allergy to hair color

Alter Ego Italy Chromego Anti Red Shampoo oils & serums Innovation that permits the personalizationThe Alter Ego Italy ChromEgo Anti Red Shampoo is a green pigmented shampoo that eliminates unwanted red tones in naturally dark or colored dark brown hair. This shampoo is best for those with levels 3 5 brown hair. This nourishing and moisturizing shampoo is ideal for all hair types and textures and leaves hair with a silky and radiant finish. How does green pigment counteract red? Green pigment counteracts red because they are complementary colors.