Brands and Branding Eliot R. Smith personality/psychodynamic

personality/psychodynamic

the Church Fathers

postgraduate and post-qualifying students

using video and reflections on video sequences

an action plan for those who would like to develop the same level of practice in a school or individually

Brands and Branding Eliot R. Smith personality/psychodynamicA fun and humorous introductory book, written in Stephen Brown's entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them what they are, what they do, why and how using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding