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Hofstadter
replication studies
guidance and tips for beginning the program
he is at best a riddle
accessible and clearly written
Netnography 3/e Tatyana Bushuyeva HofstadterNetnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, rather than isolated content. In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of
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