The SAGE Encyclopedia of Corporate Reputation Charles P. Henry It explores the reasons for

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The SAGE Encyclopedia of Corporate Reputation Charles P. Henry It explores the reasons forWhat creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products services, and performance dimensions and for