Cowboy Values Walter Wymer Students of the American Civil

Students of the American Civil War will welcome this fresh study of military-industrial production and procurement on the home front -- long an obscure topic

Atallah Mansour

The reason for offering the failing solutions was to inspire creativity by providing them as catalysts for improved solutions

Contributors: Christina D

Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products' failures and successes

Cowboy Values Walter Wymer Students of the American CivilAmericans are known for being optimists, but it doesn't take a cynic to see that our country is seriously off track. We're upset by greedy corporate executives, who line their own pockets at others' expense; we're disgusted by gutless politicians, who pander to special interest groups; and we're appalled by a culture that glorifies materialism and self gratification. It's as if "What's in it for me?" were our national motto. No wonder so many of us