Marketing Analytics Using Excel Topology and anyone interested in gaining

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Marketing Analytics Using Excel Topology and anyone interested in gainingMarketing Analytics Using Excel is the essential introduction to data driven marketing, which simplifies complex concepts and offers practical, real world applications. This comprehensive yet accessible guide encourages an in depth understanding of marketing analytics, from fundamental topics and basic Excel functions to more advanced topics such as AI and predictive analytics. Packed with practical examples and easy to follow, fully worked problems