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ISBN13: 9781516884230

Lean Customer Development: Building Products Your Customers Will Buy Mariner both with respect to theHow do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research before you waste months and millions on a product or service that no one needs or wants. With a combination of open ended interviewing and fast and flexible research techniques, you'll learn how your prospective customers behave, the problems they need to solve, and what