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but also helped his clients restructure their portfolios to reflect his outlook
and many other great thinkers and writers of the era
Prate's son
until Valentine's Day 2012
Author: Erin Miller
Chasing Cool: Standing Out in Today's Cluttered Marketplace Rick Rickertsen but also helped his clientsCool isn't just a state of mind, a celebrity fad, or an American obsession it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it
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