SAGE Brief Guide to Marketing Ethics Fathali M. Moghaddam Four instructional case study chapters

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SAGE Brief Guide to Marketing Ethics Fathali M. Moghaddam Four instructional case study chaptersMarketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy to use format, with each entry written by a scholar from the field of business or marketing ethics. This essential companion can be used in a number of marketing courses and will be a valuable reference for practitioners.