Strategic Brand Management: Building, Measuring, And Managing Brand Equity,Used Mueller Whatever Path Youre On

Whatever Path Youre On

The 14Th Edition Features All New Or Updated Opening

Featuring Over 600 Entries

Maximizing Individual'S Opportunities To Represent Themselves

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Strategic Brand Management: Building, Measuring, And Managing Brand Equity,Used Mueller Whatever Path Youre OnWhy Are Brands Important? What Do They Mean To Consumers? How Can They Be Built? What Are They Worth? What Should Be Done To Manage Them Properly? In Strategic Brand Management: Building, Measuring, And Managing Brand Equity, Kevin Lane Keller Sets Out To Answer These And Other Questions By Presenting The Most Comprehensive And Detailed Study Of Brands And Brand Equity To Date. In His Book, Keller Provides Unique Insights Into The Strategies Of A Host