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Key Account Management And Planning: The Comprehensive Handbook For Managing Your Company'S Most Important Strategic Asset,New Clulow This Book Has Been ReplacedA Practical And Timely Handbook For Modernday Sales Managers Explains How To Transform Key Accounts, In Both Domestic And Global Markets, Into Business Success, Providing Stepbystep Guidelines For Developing Strategy, Managing A Sales Force, Analyzing Key Accounts, And More. 12,500 First Printing.