Brand Aid: An Easy Reference Guide To Solving Your Toughest Branding Problems And Strengthening Your Market Position,New Kadir Nelson Owens Writes

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Brand Aid: An Easy Reference Guide To Solving Your Toughest Branding Problems And Strengthening Your Market Position,New Kadir Nelson Owens WritesWritten By An Acknowledged Expert With 20 Years Of Experience Building Worldclass Brands, Brand Aid Is A Daytoday Quickreference Guide That Provides Solutions For The 40 Most Pressing Problems Faced By Brand Managers. This Comprehensive, Practical Howto Guide Also Gives Readers 17 Invaluable Endofchapter Checklists To Help Them Assess And Advance Their Own Brand Management Efforts. Succinct And Easytoread, It Features Exercises, Formulas, Case