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Can Business Save The Earth?: Innovating Our Way To Sustainability,New Andrea Cimabue Myron Pries A Bit AndIncreasingly, Business Leaders Are Tasked With Developing New Products, Services, And Business Models That Minimize Environmental Impact While Driving Economic Growth. It'S A Tall Orderand A Call That Is Only Getting Louder. In Can Business Save The Earth?, Michael Lenox And Aaron Chatterji Explain Just How The Private Sector Can Help. Many Believe That Markets Will Inevitably Demand Sustainable Practices And Force Them To Emerge. But Lenox And