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Instant Appeal: The Eight Primal Factors That Create Blockbuster Success,New Lafley Set In The Early TwentiethOur Choices As Consumers Aren'T Driven By Our Thought Processes As Much As They Are By Eons Of Evolutionary Conditioning And Our Biological Makeup. Kunkel, A Consultant And Nationally Recognized Expert On Mass Appeal, Provides A Sociological, Biological, And Anthropological Basis For What Motivates People To Listen, Buy, And Trust. Topics Include Attraction Strategies, Aligning Product Design With 'Primal Comfort Factors,' And Proven Techniques For