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among the last of the original gods
ordinary life takes a more sinister turn
Brown challenges everything we think we know about vulnerability
by Napoleon Hill
telling her full story as she has lived it—in her own words and on her own terms
Ca$hvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone Psychology among the last of theBarely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT! Captions under photos get 200 percent greater readership than non headline copy. FACT! Ads with sale prices draw 20 percent more attention. FACT! Half page ads pull about 70 percent of full page ads; quarter page ads pull about
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