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For Marketing Professionals Who Believe Customer Valueis The Driving Forcebehind Every Marketing Strategy
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Growing An Entrepreneurial Business: Concepts & Cases-used Greeley For Marketing Professionals Who BelieveGrowing An Entrepreneurial Business: Concepts And Cases Is A Textbook Designed For Courses That Focus On Managing Small To Medium Sized Enterprises. It Focuses On The Major Management Challenges That Successful Startups Encounter When Leaders Decide To Grow And Scale Their Businesses. The Book Is Divided Into Two Partstext And Casesto Provide Professors With Maximum Flexibility In Organizing Their Courses. The Thirtyfive Cases Can Be Used In
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