Sustainable Marketing: Managerial Ecological Issues,Used Howlett And A Reverence For The

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Sustainable Marketing: Managerial Ecological Issues,Used Howlett And A Reverence For TheThere Has Long Been A Gap For A Text That Bridges The Fundamental Ecological Issues Facing Society And Modern Marketing. This Is That Text. Following An Ecological Imperative, Fuller, Explores The Reasons For Studying Sustainable Marketing In 8 Key Chapters Which Encompass Strategy, Products, Channel Networks, Communications, Pricing And Market Development. At A Time When One Is Looking At Global Warming, Hydrocarbon Taxes, Air And Water Pollution And