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The Customer Rules: The 39 Essential Rules For Delivering Sensational Service,New Ryder ' Appendix In Which TheThe Former Executive Vice President Of Walt Disney World Shares Indispensible Rules For Serving Customers With Consistency, Efficiency, Creativity, Sincerity, And Excellence. Lee Cockerell Knows That Success In Businessany Businessdepends Upon Winning And Keeping Customers. In 39 Digestible, Bitesized Chapters, Lee Shares Everything He Has Learned In His 40+ Year Career In The Hospitality Industry About Creating An Environment That Keeps Customers