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The Hidden Persuaders - Vance Packard DS9 Supporting Characters:

SKU: 41228390969
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Supporting Characters:

Some fading to the front and back covers

” —Damon Lindelof (Lost

the legendary filmmaker and bestselling author of Mr

Ruff and Reddy

The Hidden Persuaders - Vance Packard DS9 Supporting Characters:First published in 1957, The Hidden Persuaders is Vance Packard's groundbreaking investigation into the emerging world of motivational research and modern advertising. Drawing on interviews, industry reports and psychological studies, Packard argues that advertisers, marketers and public relations experts increasingly relied on subconscious desires rather than rational appeals to influence consumer behaviour. He explores how psychology, psychoanalysis

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