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Insurance And Behavioral Economics: Improving Decisions In The Most Misunderstood Industry,New Justin Richardson John Long Has Experienced AInsurance Is An Extraordinarily Useful Tool To Manage Risk. When It Works As Intended, It Provides Financial Protection To Individuals And A Profitable Business Model For Insurance Firms And Their Investors. But It Is Broadly Misunderstood By Consumers, Regulators, And Insurance Executives. This Book Looks At The Behavior Of Individuals At Risk, Insurance Industry Decision Makers, And Policy Makers At The Local, State, And Federal Level Involved In