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The Elephant In The Brain: Hidden Motives In Everyday Life,New Georg And How Do We GetHuman Beings Are Primates, And Primates Are Political Animals. Our Brains, Therefore, Are Designed Not Just To Hunt And Gather, But Also To Help Us Get Ahead Socially, Often Via Deception And Selfdeception. But While We May Be Selfinterested Schemers, We Benefit By Pretending Otherwise. The Less We Know About Our Own Ugly Motives, The Better And Thus We Don'T Like To Talk Or Even Think About The Extent Of Our Selfishness. This Is 'The Elephant In The