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What Customers Really Want : How To Bridge The Gap Between What Your Organization Offers And What Your Clients Crave-new Edmund G. That Was How It HadScott Mckains Experience As Vice Chairman Of A Rapidly Growing $100 Million Organization, And His Client Relationships With The Worlds Leading Organizations, Have Convinced Him That There Is A Stunning Difference Between What Customers Want And What Most Organizations Offer. This Widening Gulf Creates Dissatisfaction, Distrust, Andworst Of All For Any Businessdisloyalty. What Customers Really Want Today Is A Superior Client Experience. Sure, They Want