A5/05: Lufthansa and Graphic Design: Visual History of an Airplane K. Small Pubs and bibliophiles associated with the

and bibliophiles associated with the “Renaissance in American Printing

who embraced roman type for its classical associations

This little volume is a masterpiece of “printerly” typography

” This is the story of that madness—and it’s a model of typography and bookmaking

We don’t know why

A5/05: Lufthansa and Graphic Design: Visual History of an Airplane K. Small Pubs and bibliophiles associated with theDeutsche Lufthansa is one of the most important airlines in the world. (According to who, we cant say.) Just as long and varied as its history is the history of its visual identity. The beginning of the 1960s witnessed one of the most important developments in corporate communication. The company employed the designer Otl Aicher and his Gruppe E5 student group at the Hochschule fr Gestaltung Ulm to develop a new visual identity for Lufthansa. Largely