Paul Rand: Modernist Design emigremag the legendary art director for

the legendary art director for the New York Times

a nice showing of a Linotype workhorse

EX LIBRIS Robert Emmett Levitt

This is their story—which we read way back when it was first published and it’s as relevant as it is informative

including their genres

Paul Rand: Modernist Design emigremag the legendary art director forWe know Paul Rand through the stunning advertising, editorial, publishing, institutional, identity, corporate and intellectual legacy he left behind. A major figure at the epicenter of twentieth century design, his impact on modern communication practice and theory was unparalleled. For him, Modernism was a way of life and a form of belief, not a style. But we digress. The nice thing about this book is that it is loaded with tributes from and