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the Techno-Lexicin for the Paper Industry and the Book Trade in Leipzig
Anna Gerber
none of these poster designers taught at the AGS in Basel
Attention is given to ideas
A totally fringgin’ beautiful tribute to one of the great architects of the twentieth century
Eine Stunde Druckgestaltung (Tschichold) 6cyrusilkscreens the Techno-Lexicin for the PaperWhereas Tschicholds seminal Die neue Typographie (1928) was largely an illustrated reader meant to introduce the ideas of the New Typography, this one is a heavily illustrated looker with short captions that together serve as visual demonstrations of the principles. And because one has to know suffering in order to know pleasure, Tschichold includes numerous examples of before and after settings. Also, it includes mailing addresses for a host of
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