Paul Rand: A Designer’s Art alphabetzoo This is the invitation sent

This is the invitation sent out to the Friends

This one documents what was at the time a decade-long collaboration between Michael Bierut and the Yale School of Architecture under Dean Robert A

when such a thing was not at all common

We did with our copy and don’t regret it

and their shortcomings

Paul Rand: A Designer’s Art alphabetzoo This is the invitation sentPaul Rands stature as one of the worlds leading graphic designers is incontestable. For half a century his pioneering work in the field of advertising design and typography exerted a profound influence on the design profession. Applying the lessons of modern art, particularly those of the Bauhaus, to art in the service of business, he almost single handedly transformed commercial art from a practice that catered to the lowest common denominator of